Guidelines for Success with Social Media

The buzz started with Facebook, but now it seems social media is everywhere you look. With Pinterest, Twitter and Google + now also essentials when it comes to establishing a meaningful presence on the web, it’s even more important to understand what works and what doesn’t when it comes to using these platforms.

As all the experts will tell you, the key to success lies in listening first, taking second. Take the time to understand what your consumers are watching, reading, and posting before adding your own content. Join with them first, before making them join with you.

Second, make sure you’re posting good content-not just content. Straight advertorials or self-promotion is easily ignored and rarely shared. Interesting articles, information, and images, in contrast, go viral fast. Make sure yours are in the latter category.

Finally, be there. No one likes to be ignored. If you’re taking the time to post interesting content, then back that up with responses to what your consumer's post as well. Answer their questions and respond to their concerns too!  Remember, regular and meaningful engagement is the key to social media success.