Social Media Marketing is Not A Fad!

Social Media Marketing isn’t just some passing fad or silly pastime that will come and go without any consequence to your life or business. In fact, social media marketing is increasingly the way people vet ideas, businesses, products, and yes—one another.

As for its overall influence and potential impact on your business, consider these two facts:

1) People Spent Over 36% of Their Online Time on Social Networking in 2010

2) More Than 10% of ALL Men, Women, and Children On Planet Earth Have an Active Facebook or Twitter Account 

And if you think the social media marketing trend is going away or limited in commercial applications, think again! Groupon is just the latest example of a business leveraging the power of social media to insane levels of commercial success!

Bottom line: “Anti-Social” businesses are doomed because they are missing out on the biggest revolution to sweep the Internet since its very creation!

But there’s still time to catch up and transform your “anti-social” business into a social networking success by implementing basic techniques to get your business into the groove.

Make no mistake: Social media platforms like Facebook and Twitter help cement a solid core to help engage the target audience. Use of these platforms alone would be considered “Social Media Marketing 1.0”.

With people spending more than 1/3 of their online time engaged in some form of social networking activity (more than 36%, in fact!) and more than 1 billion active Facebook users alone—it’s clear that social media marketing is here to stay.

However, while a growing majority of businesses now include Facebook (and to a lesser extent Twitter and LinkedIn) in their social media marketing campaigns—they are missing out on the true power of Social Networking:

Niche Social Media

Sure, Facebook might indeed have 700 million members but for most businesses: Only a tiny fraction of this massive number would truly be considered “potential customers”. The same is true for Twitter and LinkedIn.

But niche networks, on the other hand, are certainly far smaller than social media giants like Facebook: But they can contain a FAR higher percentage of potential customers because they cluster “like-minded” people.

Social Media Marketing 2.0 is the strategic combination and leveraging of Primary social media platforms like Facebook/Twitter with select niche social media properties to engage and interact with potential customers like never before! It's easy to get started, learn how to set up your social profiles and start to take advantage of social media marketing, today!