If you want to use social media tools to help you with your online business, many of those sites work best when you develop a following. While many of your activities can be indexed online and found in search engines, the online community aspect of social media optimization (SMO) can be helpful because it can drive traffic to your websites and create a viral effect when your followers display your username and/or updates to their followers.
Here are some tips to help you increase online followers:
Follow People
Some tools let you search for specific demographics. By finding people who your website could appeal to, you could not just get a follower but you could get a follower who may buy something from you.
A good illustration of this is Twitter. If you were selling diet supplements, for instance, you might do a keyword search on words related to diets and those talking about the topic could be good people to follow.
Be A Good Online Citizen
Comment on people’s updates, re-post their updates.. be helpful. All these things can make you more follow-worthy.
Your Profile
If the site you’re posting on offers you a profile, this is a good opportunity to attract others. Use the photo, use the bio, use the links, and make yourself look worthy of being followed. Don’t use it to be boastful and don’t make your profile look overtly promotional. Look to mentors and peers for some good examples.
Manage Your Ratios
Look at your activities. Keep a low ratio of self- promotion. For every dozen updates, how many are self-serving versus helpful? This is something that people considering following you will look at. And, this is something that people following you may pay attention to. The results could impact whether or not they continue to follow you or not.
Provide Value
Do you provide interesting information on social networking sites? If the updates and links you share are interesting to people, you have a greater chance of them following you, clicking on your links, and re-posting your links on their profile. Go out of your way to be interesting and provide value to conversations and you’ll be on track to increase online followers, making your social networking much more powerful.
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