The Climate of Social Media Marketing

The context of social media marketing has quickly changed in the past year, and we are still trying to figure out how to navigate through these changes in an effective way. Many of the challenges we face in social media involve the recent popularity of fake news and its infiltration on our daily consumption of information through sites like Facebook and Google. Although these and other sites are trying to stop the spreading of fake news, we are sure that it will be a large problem with information sharing for a quite a while.

Social messaging applications are also taking over our concept of social media. Companies are opting for this trend by buying ad space on messaging outlets like Facebook Messenger and WhatsApp. Because of the popularity of these applications, these ad spaces give these companies the opportunity to be seen on a regular basis.

On the other side of social messaging, new developments in artificial intelligence have allowed companies to use Chatbots to interact with customers online without the need of employing personnel. When an individual has a question, they receive a response immediately, from their home. AI gives companies the opportunity to streamline customer service and increase the number of interactions in order to make their services relate to customers.

Social networks like Facebook and Instagram have recently released an element of their applications that allow users to produce live videos to their friends. Although we have not seen the live video realize its full potential, live video can be a key outlet for making a brand relevant.

Without an internet presence, it is almost impossible for new businesses and companies to gain popularity when competing with established businesses. In this social media climate, the new challenge for companies is to develop ads that are interesting enough to spark conversation on a virtual level.

An advertisement has been the key component for businesses’ success for decades, but for the first time, advancements in social media have made the advertisement more accessible to both businesses and consumers. On one hand, these new modes of advertisement make it easier to gain a following for your service or product, but on the other hand, these developments mean that your business needs to have an online presence in order to be considered relevant and competitive. As technology progresses, we must adjust to meet the ever-changing standards of social media.

Read More

How to Improve Your Social Media Engagement

If you are using social media marketing, lack of engagement is very frustrating. If you keep posting every day expecting to see your audience starting to interact with you but you only end up with one or two people it hurts so much and it is so costly. Your social media marketing will not pay off if the targeted audience is not excited about what you are saying.

Using Facebook engagement trends, for instance, is a very popular way of analyzing how your digital marketing is performing. Social media marketing lets you interact with customers one on one. With it, you are able to talk directly to someone who may eventually become your customer (and then become an advocate). With such an opportunity, you will want to capitalize on the connection -Facebook engagement lets you do so easily and transparently.

There are several ways to go beyond the noise on social media platforms and interact with your audience. The first one is by stopping the scroll. The best way to get somebody to engage with your brand is to stop them from scrolling past your post. If you stop people from going down the newsfeed you will get their attention. For you to get that attention you must post things that they are interested in and something that stands out from the crowd.

The second way of improving your social media engagement is by knowing where your audience is – you need to engage with them on their terms and on their favourite platforms. You need to know why the people that you are targeting use the particular social media platform that you may or may not be using too. It could be that they love going through stories on Facebook; if that is the case then post content that is more authentic so that your brand is seen as trustworthy. Similarly, your target audience may prefer other platforms like Instagram where they log in to see what new photos and videos their friends have posted. If this is so, then it is better to stop them from scrolling down by posting eye-catching pictures. If a person sees a photo of your employees doing something fun for instance, they are more likely to stop and read what it is all about and they are likely to engage with it.

The third way of improving your social media engagement is to know what your audience engages in when they are not on social media. For instance, if you are selling dog products, use a lot of dogs on your posts. You can show photos of dogs on a hike or photos of your staff playing with their dogs. Incorporating dogs will make your particular target audience stop scrolling and check out what you have to say.

The fourth way of improving your social media engagement is by being funny. People on social media want to be entertained and not to be sold to. If you ignore or forget this, you will lose the attention of your audience because they will ignore what you post. Being humorous is a very good way of to promote your business on social media while keeping your audience still engaged. If you are using Twitter engagement trends then you will learn what content to post and what type of humour works too. You never know, your brand could go viral with lots of people sharing it and tagging their friends as well.

Read More

Social Media Marketing Success

In order to be successful in the Social Media Marketing (SMM) arena, you will likely need to tap into the power of Facebook. 5 billion minutes are spent on Facebook every day. If this social media giant was a country it would be the third most populated in the world. Although these facts are interesting it may not be clear to you why this is important to your internet marketing success.

Imagine how long it would take for your marketing campaign to reach 50 million people. If you were to try the radio route, it would take you 38 years. If you wanted to try your luck on TV advertising, it would take you 14 years. Your opportunity gets better once you enter the World Wide Web. 

It only takes 4 years to reach 50 million people via the internet and that timetable is cut in half by one company, Facebook. Tapping into Facebook marketing will allow you to reach 50 million people in just 2 years. What can you do over the next 2 years to help position yourself well using SMM? 

Although 93% of social media users believe that a company should have a presence on social media it's not enough to just create a Facebook profile and start friending everyone you know. 

A strategic plan should include public relations through customer service. If you do this well you will create raving fans and an indelible brand making you an expert in your niche. This undoubtedly will bring you more visitors, prospect and sales for your website.

In order to establish your expertise, you will need to unlock the power in the three main parts of Facebook: Profile, Groups, and Business Page. Each is unique requiring a different approach. You will need to become excellent at finding targeted prospects from Facebook that you can then funnel back to your website or blog. 

A prime ingredient there is creating a business landing page. Additionally, you will need to keep your fans engaged with interesting content bringing them back again and again.

Read More

Social Media Marketing is Not A Fad!

Social Media Marketing isn’t just some passing fad or silly pastime that will come and go without any consequence to your life or business. In fact, social media marketing is increasingly the way people vet ideas, businesses, products, and yes—one another.

As for its overall influence and potential impact on your business, consider these two facts:

1) People Spent Over 36% of Their Online Time on Social Networking in 2010

2) More Than 10% of ALL Men, Women, and Children On Planet Earth Have an Active Facebook or Twitter Account 

And if you think the social media marketing trend is going away or limited in commercial applications, think again! Groupon is just the latest example of a business leveraging the power of social media to insane levels of commercial success!

Bottom line: “Anti-Social” businesses are doomed because they are missing out on the biggest revolution to sweep the Internet since its very creation!

But there’s still time to catch up and transform your “anti-social” business into a social networking success by implementing basic techniques to get your business into the groove.

Make no mistake: Social media platforms like Facebook and Twitter help cement a solid core to help engage the target audience. Use of these platforms alone would be considered “Social Media Marketing 1.0”.

With people spending more than 1/3 of their online time engaged in some form of social networking activity (more than 36%, in fact!) and more than 1 billion active Facebook users alone—it’s clear that social media marketing is here to stay.

However, while a growing majority of businesses now include Facebook (and to a lesser extent Twitter and LinkedIn) in their social media marketing campaigns—they are missing out on the true power of Social Networking:

Niche Social Media

Sure, Facebook might indeed have 700 million members but for most businesses: Only a tiny fraction of this massive number would truly be considered “potential customers”. The same is true for Twitter and LinkedIn.

But niche networks, on the other hand, are certainly far smaller than social media giants like Facebook: But they can contain a FAR higher percentage of potential customers because they cluster “like-minded” people.

Social Media Marketing 2.0 is the strategic combination and leveraging of Primary social media platforms like Facebook/Twitter with select niche social media properties to engage and interact with potential customers like never before! It's easy to get started, learn how to set up your social profiles and start to take advantage of social media marketing, today!

Read More

Social Media Success For Small Business: 4 Tips For Positive Results

Social media success is not a hard thing to accomplish. It is definitely an important thing for small business owners to strive for. Social networking has made it so that even with a small advertising budget, an entrepreneur can make a big impact on the target market they have chosen. You will not experience the results you want if all you do is join a few social networks, throw up a profile, and then ignore it. In order for social media to work, you have to actually be social. The rest of this article will give you tips on how to have success with social media and get the results you want to see for your small business.

1- Don't use a canned invite

If you don't learn anything else from this article, that will be okay with me. Please take the time to write an introduction that is unique to you. "I'd like to add you to my network." doesn't tell me anything about you. A canned invite doesn't tell me why you want to connect with me or how you found me. When you use a canned invite, you are basically telling your prospective contact that you are lazy. People will assume that if you are this lazy with your networking, you will be lazy with your work as well.

2- Put up a decent photo

This is an absolute must. Your photo is the first thing people will see when they click on your profile. The worst thing you can do is not include a photo at all. Most people will not connect with someone who doesn't have a photo on their profile. A photo helps people feel like they know you. That is super important when trying to make a connection with someone via the computer.

3- Create an interesting profile

There are literally thousands of people using social networking sites. Many of them may be doing the exact same thing you are doing. Put something on your profile that makes it different from the other profiles. Have you written a book? Talk about it on your profile? Have you been in the Guinness Book Of World Records? That's something people will find interesting. Don't makeup stuff if you don't have anything interesting to write about. Sometimes your hobbies will strike a chord with a potential social networking buddy. You never know, so be sure to put everything that you can think of to make your profile stand out from the other profiles.

4- Share information your target market will find useful

Social media is primarily about sharing. People expect to find information, not sales pitches on social media sites. It's okay to promote things, within reason. You should strive to post a few messages that are just information before you start telling people about your service or product. Did you read a great blog post about a topic your network is passionate about? Share it. This sort of interaction will brand you as an expert in your field. It will cause people to remember you first when they need a service you provide or know someone who needs a service you provide.

Social media success is something small business owners must have if they want to survive in this competitive marketplace. It really just comes down to remembering that there is a human being on the other side of that monitor. If you wouldn't say what you are about to post to that person's face, you probably should not post it. You won't gain success with social media overnight. It takes time and effort to get positive results from social networking. So what are you waiting for? Get out there and start networking.

Read More

Using YouTube For Social Media Marketing

When speaking about social media marketing, persons usually forget that YouTube can be a very effective tool that can be used for more objectives than just sharing music videos. Thousands of videos are uploaded every day. So such busy community can be a good place to attract clients and traffic. Here are few tips for using YouTube for social media marketing.

YouTube has proven to be a resourceful marketing tool for many businesses. YouTube enables its users to upload videos in different categories. These include Gaming, Vehicles, Animation, Science and Technology, etc. At first, you will have to decide what category your service belongs to. Choose your category carefully so that you can attract your potential customer.

If you are wondering what kind of video you should upload so that it be handy for users and can attract clients. Then there are the tips usually, how-to-do stuff videos are excellent choices to start with. It can be how-to do some particular task or how to use a particular software application.

Alternatively, you can also showcase your products in a unique way so that people can enjoy it and not take it as an advertisement. You should have an entertaining and educational podcast. However, avoid posting advertisements on YouTube. If clients want ads, they can watch it on TV. You must care for a helpful and genial front with your clients and pull new ones.

YouTube has a feature where a business owner can create their own brand page. This enables businesses to host their own videos of related products and services. This is part of the marketing services that YouTube provides. So make sure that you discover if this option works for you or not.

Just as any other social media tools, YouTube is a very productive way of social media marketing. There are no or negligible expenses. It is an extraordinary method to reach out to millions of users. This will boost your interaction with your clients and fortify your brand name. People of a specific demography (normally 18 to 35-year-old) frequently share videos to others, and there are high possibilities of your video going viral.

However, keep in mind that viewers are clear-sighted, and in order to stand out from your competitive your video must give users knowledge and entertainment that will make them feel you want to participate with them. You can Hire third-party social media marketing services if you think you won’t be able to do it on your own.

Read More

Why Social Media Marketing?

We completely understand that it is quite hard for anyone to make good profit online. Competition between the online business has been increasing, and websites are combating for the first place on the main search engines. So, they are thinking to take on matchless strategy that invites the huge total of client.

One of the finest and needed tools for any marketer is social media marketing. With the aid of these tactics, one can effortlessly publicize their business on the big search engines such as Google, MSN, Bing, Yahoo and various others.

It is verified as one of the productive services that gives a vast number of memberships, which is very beneficial for all marketers. We have an thought that nearly all individuals are using different social-networking sites so linking to these persons offers a good stage for promoting business online. Along with promotion, we can also construct pleasant bond by sharing knowledge regarding products and services.

What is Social Networking?

Through this, we can develop a friendly relationship with our clients. A number of you must be thinking how to use social media for promoting business. Firstly, you have got to register yourself on several social networking websites as you cannot get a lot traffic from a single networking site. If you are registering yourself on several websites, then you could get access to millions of web users which helps to increase your client list.

You have an excellent option for social-networking sites like Facebook, MySpace, Twitter and LinkedIn. You only need to register with them, and you are almost don’t. Next step is to search for communities related to your business and join them at once. These websites many sites allow you to view user’s profile and also allow you to send request and email. You can as well search for individuals who have listed hobbies and interests, which are related to your business.

After linking with them, you can freely chat with them through private messages. Don’t make it excessively self-promotional.

If you are promoting your business website, then link it with social-networking profiles. For e.g. you can put URL of your web link on Facebook’s profile. You can even use social media  to the post items such as blog post, press releases, bulletins, etc. One of the significant things to remember to update your profile appropriately so that any user who sees your profile can make out in what business you are in. So start promoting your business with social media marketing.

Read More