Looking for a Social Media Manager?

If you are looking for someone to manage your social media in Pakistan then here are a few tips to know before you decide to hire someone.

Take a look at their previous work. Do not judge the company based on how many businesses they've managed for in the past. Some of the best workers and companies are just starting out and focus their full attention on only a few selected clients.

Look online for the types of things they are posting and get a sense of the style that they use. Some social media managers are very 'salesy' and that's not what social media is about. It's about engaging others and using their expertise in social media to grow a following and develop relationships and network with others.

Social media isn't all about driving leads and generating sales. It's about creating a web presence online, gathering a loyal following and being able to connect with your customers in numerous forms online.

Your social media manager should be available and willing to implement new techniques. Social media is always changing and your social media manager should be staying on top of the latest trends in social media marketing and be aware of what's to come. It's a fast-paced world and they shouldn't be afraid of constant changes, updates and upgrades.

Some social media managers in Pakistan might even offer you consulting services. If you are looking to manage your online presence alone then there is always room for you to grow and learn something new. Get the help that you need when you need it.

Managing your social media doesn't have to be expensive. You do not need to post 7 days per week. Your social media manager will help guide you and target your business needs based on your market, keywords and competition.

Do a few google or other search engine searches and see if anyone speaks out to you. If there are several that you cannot choose from then ask to get a free analysis about your website and go from there. You'll notice who is more punctual and organized depending on who gets back to you and how they write up the proposal or consultation notes.

Remember that social media is important for your clients. It's easier to get in touch if your business is everywhere online. If you don't know how to manage your social media yourself then don't be afraid to hire an expert in Pakistan to manage your social media presence.

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How Businesses are Using Social Media in 2018

In general, the way business is conducted has changed a lot and will probably continue changing throughout 2017. While virtually all businesses are – or should be using – social media for their marketing purposes -, there are visible specific trends regarding how they are using it this year.

It is important to point out that over $30 billion of all the revenue coming from E-commerce came from social media platforms in 2017. Also, 46% of salespersons that used social selling were able to achieve their quotas compared to 38% of those who didn’t during 2016. It is clear that companies have already acknowledged that social media is the present and the future of business. 

Here is how they are using social media in 2018 in order to help them achieve their goals:

More Focus on Instagram

While Facebook was and is still the “king” of social media business use, more and more companies have also started to focus their attention on Instagram. This is mostly due to the social commerce options this social media platform has to offer. With a total of four call-to-action buttons, Instagram users can land directly to a business’s website, app, or landing page. 

These buttons include “shop now”, and “learn more” among others. In March 2016, Instagram lengthened its videos to 60 seconds – originally being 30 seconds long. The purpose of this move is to optimize viewership metrics. Also, the number of active users in Instagram has skyrocketed from 300 million in 2015 to 400 million in 2016.

Using More Videos

Companies have begun to use more videos for their marketing purposes. There is a clear explanation for this occurrence. Ever since Google announced that all of its videos would come with “shoppable” ads in late 2015, businesses worldwide have been more and more interested in this feature. These ads allow the viewer to purchase products that are promoted in pre-roll ads before a video is displayed. Additionally, YouTube is also featuring call-to-action interactive cards in which a company can give viewers information about a product so they can buy it right away.

Also, new social platforms that encourage the use of live videos are being launched. For instance, Your Brand live allows companies to have live videos along with questions and comments from customers, thus, creating a personalized online shop brand experience.

Reviews and Rating Social Media Integration

The power of public opinion can’t be underestimated. According to Ironpaper, peer recommendations are considered trustworthy by 90% of people. On the other hand, paid ads are only trusted by 14% of the general population on average. Businesses are being more and more aware of these facts and are using them to their advantage. 

As data such as the one listed above become more available on the web and business owners begin understanding the importance of being informed about these issues, social media integration – particularly, in regards to reviews and ratings – is now being used more than ever before. Ratings and reviews are a way to socially validate a purchasing decision. 

Currently, there isn’t a direct way to integrate reviews and ratings on Facebook and other similar platforms. What businesses are doing is posting their reviews (both the positive and negative ones) in their social media business pages to let potential customers know what others think of their products and/or services.

So don't get late in using social media for your business growth. Contact Us for social media marketing in Pakistan to expand your business and increase in ROI.

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The Climate of Social Media Marketing

The context of social media marketing has quickly changed in the past year, and we are still trying to figure out how to navigate through these changes in an effective way. Many of the challenges we face in social media involve the recent popularity of fake news and its infiltration on our daily consumption of information through sites like Facebook and Google. Although these and other sites are trying to stop the spreading of fake news, we are sure that it will be a large problem with information sharing for a quite a while.

Social messaging applications are also taking over our concept of social media. Companies are opting for this trend by buying ad space on messaging outlets like Facebook Messenger and WhatsApp. Because of the popularity of these applications, these ad spaces give these companies the opportunity to be seen on a regular basis.

On the other side of social messaging, new developments in artificial intelligence have allowed companies to use Chatbots to interact with customers online without the need of employing personnel. When an individual has a question, they receive a response immediately, from their home. AI gives companies the opportunity to streamline customer service and increase the number of interactions in order to make their services relate to customers.

Social networks like Facebook and Instagram have recently released an element of their applications that allow users to produce live videos to their friends. Although we have not seen the live video realize its full potential, live video can be a key outlet for making a brand relevant.

Without an internet presence, it is almost impossible for new businesses and companies to gain popularity when competing with established businesses. In this social media climate, the new challenge for companies is to develop ads that are interesting enough to spark conversation on a virtual level.

An advertisement has been the key component for businesses’ success for decades, but for the first time, advancements in social media have made the advertisement more accessible to both businesses and consumers. On one hand, these new modes of advertisement make it easier to gain a following for your service or product, but on the other hand, these developments mean that your business needs to have an online presence in order to be considered relevant and competitive. As technology progresses, we must adjust to meet the ever-changing standards of social media.

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How to Improve Your Social Media Engagement

If you are using social media marketing, lack of engagement is very frustrating. If you keep posting every day expecting to see your audience starting to interact with you but you only end up with one or two people it hurts so much and it is so costly. Your social media marketing will not pay off if the targeted audience is not excited about what you are saying.

Using Facebook engagement trends, for instance, is a very popular way of analyzing how your digital marketing is performing. Social media marketing lets you interact with customers one on one. With it, you are able to talk directly to someone who may eventually become your customer (and then become an advocate). With such an opportunity, you will want to capitalize on the connection -Facebook engagement lets you do so easily and transparently.

There are several ways to go beyond the noise on social media platforms and interact with your audience. The first one is by stopping the scroll. The best way to get somebody to engage with your brand is to stop them from scrolling past your post. If you stop people from going down the newsfeed you will get their attention. For you to get that attention you must post things that they are interested in and something that stands out from the crowd.

The second way of improving your social media engagement is by knowing where your audience is – you need to engage with them on their terms and on their favourite platforms. You need to know why the people that you are targeting use the particular social media platform that you may or may not be using too. It could be that they love going through stories on Facebook; if that is the case then post content that is more authentic so that your brand is seen as trustworthy. Similarly, your target audience may prefer other platforms like Instagram where they log in to see what new photos and videos their friends have posted. If this is so, then it is better to stop them from scrolling down by posting eye-catching pictures. If a person sees a photo of your employees doing something fun for instance, they are more likely to stop and read what it is all about and they are likely to engage with it.

The third way of improving your social media engagement is to know what your audience engages in when they are not on social media. For instance, if you are selling dog products, use a lot of dogs on your posts. You can show photos of dogs on a hike or photos of your staff playing with their dogs. Incorporating dogs will make your particular target audience stop scrolling and check out what you have to say.

The fourth way of improving your social media engagement is by being funny. People on social media want to be entertained and not to be sold to. If you ignore or forget this, you will lose the attention of your audience because they will ignore what you post. Being humorous is a very good way of to promote your business on social media while keeping your audience still engaged. If you are using Twitter engagement trends then you will learn what content to post and what type of humour works too. You never know, your brand could go viral with lots of people sharing it and tagging their friends as well.

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Social Media Marketing Success

In order to be successful in the Social Media Marketing (SMM) arena, you will likely need to tap into the power of Facebook. 5 billion minutes are spent on Facebook every day. If this social media giant was a country it would be the third most populated in the world. Although these facts are interesting it may not be clear to you why this is important to your internet marketing success.

Imagine how long it would take for your marketing campaign to reach 50 million people. If you were to try the radio route, it would take you 38 years. If you wanted to try your luck on TV advertising, it would take you 14 years. Your opportunity gets better once you enter the World Wide Web. 

It only takes 4 years to reach 50 million people via the internet and that timetable is cut in half by one company, Facebook. Tapping into Facebook marketing will allow you to reach 50 million people in just 2 years. What can you do over the next 2 years to help position yourself well using SMM? 

Although 93% of social media users believe that a company should have a presence on social media it's not enough to just create a Facebook profile and start friending everyone you know. 

A strategic plan should include public relations through customer service. If you do this well you will create raving fans and an indelible brand making you an expert in your niche. This undoubtedly will bring you more visitors, prospect and sales for your website.

In order to establish your expertise, you will need to unlock the power in the three main parts of Facebook: Profile, Groups, and Business Page. Each is unique requiring a different approach. You will need to become excellent at finding targeted prospects from Facebook that you can then funnel back to your website or blog. 

A prime ingredient there is creating a business landing page. Additionally, you will need to keep your fans engaged with interesting content bringing them back again and again.

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Social Media Marketing is Not A Fad!

Social Media Marketing isn’t just some passing fad or silly pastime that will come and go without any consequence to your life or business. In fact, social media marketing is increasingly the way people vet ideas, businesses, products, and yes—one another.

As for its overall influence and potential impact on your business, consider these two facts:

1) People Spent Over 36% of Their Online Time on Social Networking in 2010

2) More Than 10% of ALL Men, Women, and Children On Planet Earth Have an Active Facebook or Twitter Account 

And if you think the social media marketing trend is going away or limited in commercial applications, think again! Groupon is just the latest example of a business leveraging the power of social media to insane levels of commercial success!

Bottom line: “Anti-Social” businesses are doomed because they are missing out on the biggest revolution to sweep the Internet since its very creation!

But there’s still time to catch up and transform your “anti-social” business into a social networking success by implementing basic techniques to get your business into the groove.

Make no mistake: Social media platforms like Facebook and Twitter help cement a solid core to help engage the target audience. Use of these platforms alone would be considered “Social Media Marketing 1.0”.

With people spending more than 1/3 of their online time engaged in some form of social networking activity (more than 36%, in fact!) and more than 1 billion active Facebook users alone—it’s clear that social media marketing is here to stay.

However, while a growing majority of businesses now include Facebook (and to a lesser extent Twitter and LinkedIn) in their social media marketing campaigns—they are missing out on the true power of Social Networking:

Niche Social Media

Sure, Facebook might indeed have 700 million members but for most businesses: Only a tiny fraction of this massive number would truly be considered “potential customers”. The same is true for Twitter and LinkedIn.

But niche networks, on the other hand, are certainly far smaller than social media giants like Facebook: But they can contain a FAR higher percentage of potential customers because they cluster “like-minded” people.

Social Media Marketing 2.0 is the strategic combination and leveraging of Primary social media platforms like Facebook/Twitter with select niche social media properties to engage and interact with potential customers like never before! It's easy to get started, learn how to set up your social profiles and start to take advantage of social media marketing, today!

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Social Media Success For Small Business: 4 Tips For Positive Results

Social media success is not a hard thing to accomplish. It is definitely an important thing for small business owners to strive for. Social networking has made it so that even with a small advertising budget, an entrepreneur can make a big impact on the target market they have chosen. You will not experience the results you want if all you do is join a few social networks, throw up a profile, and then ignore it. In order for social media to work, you have to actually be social. The rest of this article will give you tips on how to have success with social media and get the results you want to see for your small business.

1- Don't use a canned invite

If you don't learn anything else from this article, that will be okay with me. Please take the time to write an introduction that is unique to you. "I'd like to add you to my network." doesn't tell me anything about you. A canned invite doesn't tell me why you want to connect with me or how you found me. When you use a canned invite, you are basically telling your prospective contact that you are lazy. People will assume that if you are this lazy with your networking, you will be lazy with your work as well.

2- Put up a decent photo

This is an absolute must. Your photo is the first thing people will see when they click on your profile. The worst thing you can do is not include a photo at all. Most people will not connect with someone who doesn't have a photo on their profile. A photo helps people feel like they know you. That is super important when trying to make a connection with someone via the computer.

3- Create an interesting profile

There are literally thousands of people using social networking sites. Many of them may be doing the exact same thing you are doing. Put something on your profile that makes it different from the other profiles. Have you written a book? Talk about it on your profile? Have you been in the Guinness Book Of World Records? That's something people will find interesting. Don't makeup stuff if you don't have anything interesting to write about. Sometimes your hobbies will strike a chord with a potential social networking buddy. You never know, so be sure to put everything that you can think of to make your profile stand out from the other profiles.

4- Share information your target market will find useful

Social media is primarily about sharing. People expect to find information, not sales pitches on social media sites. It's okay to promote things, within reason. You should strive to post a few messages that are just information before you start telling people about your service or product. Did you read a great blog post about a topic your network is passionate about? Share it. This sort of interaction will brand you as an expert in your field. It will cause people to remember you first when they need a service you provide or know someone who needs a service you provide.

Social media success is something small business owners must have if they want to survive in this competitive marketplace. It really just comes down to remembering that there is a human being on the other side of that monitor. If you wouldn't say what you are about to post to that person's face, you probably should not post it. You won't gain success with social media overnight. It takes time and effort to get positive results from social networking. So what are you waiting for? Get out there and start networking.

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